Whether deciding on lunch or a career, changing our routines or other people’s minds, it can feel difficult to make the decisions that align with the things we care about. Neuroscientist Emily Falk, author of What We Value: The Neuroscience of Choice and Change, explains how we can work strategically with our brains to make more fulfilling choices by connecting our decisions with our core values, which can make us less defensive, broaden our curiosity through different perspectives, and spark innovation.